The specimen
A franchisor wanted a consistent brand presence across every digital touchpoint, and franchisees doing more locally.
The problem
Head office needed a franchise best-practice approach that works for both them and their franchisees.
The experiment
We developed a network content strategy: content pillars, topics, channels and posting frequency for head office and franchisee channels.
We set up a content cycle so assets are delivered and posted on time, with clear roles and responsibilities.
- Content strategy
- Monthly content development
- National content calendar
- Franchisee content calendar
- Daily platform checks
- Comment and review responses
Results
Franchisees now have regular, on-brand posts every month, engagement from franchisees sharing their own local content has increased, and we manage review responses so the brand sounds consistent and professional.
