CASE STUDY

National and local social media management for entire franchise network

OBJECTIVE

A franchisor approached us because they wanted a consistent brand presence across all of their digital touchpoints but also wanted their franchisees to do more on a local level. The head office team was looking for a franchise best practice approach that works for both them and their franchisees.

WHAT WE DID

METHODOLOGY

Firstly, we developed an overarching franchise network content strategy – a comprehensive report outlining content pillars, suggested topics, social media channels, and recommendations around frequency of posting across head office and franchisee channels. As part of this strategy, we recommended a process for the content cycle to ensure assets would be delivered and posted on time. We also identified roles and responsibilities for creating and posting content.

ELEMENTS

  • Content strategy
  • Monthly content development
  • National content calendar
  • Franchisee content calendar
  • Daily checks across platforms
  • Responding to comments and reviews

RESULTS

Franchisees now have regular, on brand posts published to their channels each month. There has also been an increase in engagement from franchisees who are sharing their own valuable local content. We now manage the responses to the brand’s reviews, so there is a consistent, professional approach.

Tell us about your project

Ready to get started with impactful marketing for your franchise business? Tell us about your project and we’ll be in touch.