https://themarketinglab.com.au/blog/Transmissions from the lab.en-auhttps://themarketinglab.com.au/finding-the-right-franchise-marketing-opportunities/https://themarketinglab.com.au/finding-the-right-franchise-marketing-opportunities/Thu, 28 May 2020 05:46:11 GMTDo you want to market your franchise but don’t know where to start? There are many local area marketing (LAM) options available and finding the right…https://themarketinglab.com.au/when-to-launch-your-franchise-marketing/https://themarketinglab.com.au/when-to-launch-your-franchise-marketing/Thu, 28 May 2020 05:39:01 GMTBuying a franchise is a really exciting time. If you’ve got the tenacity to venture out and be your own boss, you are no doubt super keen to get started…https://themarketinglab.com.au/the-power-of-outdoor-marketing/https://themarketinglab.com.au/the-power-of-outdoor-marketing/Tue, 19 May 2020 07:49:41 GMTOutdoor marketing, also referred to as Out of Home (OOH) advertising, is a valuable tool to help you share your message with a large number of potential…https://themarketinglab.com.au/the-pillars-of-franchise-local-area-marketing/https://themarketinglab.com.au/the-pillars-of-franchise-local-area-marketing/Tue, 19 May 2020 07:30:14 GMTWhen planned, executed and evaluated correctly, Local Area Marketing is a tool that can help your business generate more leads, improve your store…https://themarketinglab.com.au/how-to-get-customers-in-the-door-of-your-franchise/https://themarketinglab.com.au/how-to-get-customers-in-the-door-of-your-franchise/Tue, 19 May 2020 07:25:04 GMTIf you were to ask Google for ideas on driving foot traffic to your business, you’d be flooded with suggestions like “run a massive sale” or “hold a VIP…https://themarketinglab.com.au/community-engagement-for-franchises/https://themarketinglab.com.au/community-engagement-for-franchises/Tue, 19 May 2020 07:14:06 GMTAs a local franchise owner, you have the benefits of a strong, recognisable brand name behind you. Depending on your business, this could enhance…https://themarketinglab.com.au/bringing-brands-to-life-with-activations/https://themarketinglab.com.au/bringing-brands-to-life-with-activations/Tue, 19 May 2020 07:06:56 GMTAn activation is all about driving customer action and bringing a brand to life. Unlike traditional marketing, an activation is about an experience and…https://themarketinglab.com.au/the-essentials-of-franchise-business-marketing/https://themarketinglab.com.au/the-essentials-of-franchise-business-marketing/Tue, 19 May 2020 07:00:17 GMTAs a franchise business owner, you understand the importance of being known in the market and having a steady stream of enquiries and leads that convert…https://themarketinglab.com.au/5-design-branding-mistakes-franchisees-should-never-make/https://themarketinglab.com.au/5-design-branding-mistakes-franchisees-should-never-make/Tue, 19 May 2020 06:50:05 GMTWhy is design and branding important to every franchise? Because the visual identity of your business is what helps customers connect it to the strongly…https://themarketinglab.com.au/augmented-reality-in-franchise-marketing/https://themarketinglab.com.au/augmented-reality-in-franchise-marketing/Tue, 19 May 2020 05:52:57 GMTAugmented Reality (AR) in marketing and advertising industries is quickly becoming recognised as a new, innovative and creative way of connecting with…https://themarketinglab.com.au/how-pr-can-help-franchisees/https://themarketinglab.com.au/how-pr-can-help-franchisees/Tue, 19 May 2020 05:39:34 GMTMarketing is investing in paid advertisements such as press, radio, out of home, or any of the pillars of local area marketing to promote and sell…