The specimen
Telstra is an ASX-listed company and Australia’s largest telecommunications company by market share.
The problem
Telstra Business Technology Centres needed a creative way to launch a new wideband portfolio internally and get the channel excited about it.
The experiment
We pitched and built ‘Let’s get solving’: a gamified learning portal where account managers across Australia came together to share, learn and engage.
Inside it we ran short bursts of activity for product launches, recognition programs and vendor showcases with Apple and Samsung.
- Learning portal
- Gamification
- Product launch content
- Vendor showcases
Results
Engagement on the first two-week program was high, and it kept improving in later programs.
“The Marketing Lab assists with both strategic and tactical marketing work for the Telstra Business Technology channel. They worked closely with us to develop our ‘Branded Online Presence’ framework, and then assisted with the launch of this program. The Marketing Lab has a clear understanding of the importance of brand compliance, and this, combined with the relationships they have with our Licensees, allows for efficient and effective delivery of this digital program.”
