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A pipeline you can predict.
Double your leads in 12 months, or we refund our fees. Feast-or-famine enquiries are a system problem, so we fix the system: the ads, landing pages and follow-up that keep qualified leads arriving at a cost you can plan around.
For businesses that qualify in our first chat. How the guarantee works →
Free · 30-minute chat · You keep the plan
+182%Conversions in 30 daysDream Doors Kitchens · read the lab report →
Observed with
Sound familiar?
- Symptom 01
Leads arrive in floods and droughts
Busy months, dead months, no idea why. Planning staff and stock becomes guesswork.
- Symptom 02
This month’s budget just evaporated
Spend goes out, reports come back, and nobody can say which dollar produced which job.
- Symptom 03
Clicks that never call
Traffic lands on a generic homepage and leaves. The ads aren’t the only problem.
Hypothesis
More ads won’t fix a broken system.
Lead generation is a chain: the right search, the right message, a page built to convert, and fast follow-up. We engineer every link, measure every step and fix the weakest one first, so your cost per lead becomes something you can plan around.
LabOS, for service businesses
Fewer wasted clicks, every week
Every week LabOS reads your Google Ads account line by line and flags searches that cost money and never turn into work: job seekers, DIYers, students.
Your strategist approves the fixes, and we judge success on jobs won, not form fills.
How LabOS works →| Search1 | Cost | Why |
|---|---|---|
| “kitchen jobs brisbane” | $46 | Job seeker |
| “diy cabinet wrap bunnings” | $31 | DIY |
| “free kitchen design software” | $22 | Not buying |
| “kitchen renovation course” | $18 | Student |
$117 this week2
Approve all3- Every one of these was a paid click from someone who was never going to buy.
- A normal week. Left alone it’s around $500 a month.
- A person approves each change, and any of them can be undone.
What you get
- Result 01
Qualified, not just more
Targeting and offers built to attract the jobs you actually want.
- Result 02
Pages built to convert
Dedicated landing pages with clear offers and calls to action, tested and improved continuously.
- Result 03
Numbers you can plan with
Tracking from click to enquiry, so you know your cost per lead and where the next dollar should go.
In the lab for service businesses
- Google Ads
- Meta ads
- Landing pages
- Conversion rate optimisation
- Local SEO and Google Business Profile
- Email and SMS follow-up
- Call tracking and reporting
Proof
“The Marketing Lab has supported DDK with their marketing for over four years now. They assist with both strategy and execution, working closely with us at Head Office overseeing the activity our national marketing fund supports, but also working directly with our franchisees. They were instrumental in developing the structure for our digital advertising across Facebook, Instagram, Google Search & Display to ensure the activity was effective for both the national campaigns and the LAM activity. We trust their straightforward advice, broad franchising perspective and transparent communication processes.”
The highest lead volume in the network’s history.
+182%Conversions in 30 days
Meet Mr Proud: a plumber’s ego that sold pipe relining to a nation.
650+Franchise enquiries
Fewer recruitment leads, far better conversations.
Read the lab report →
“Our lead quality (and quantity) improved drastically, resulting in valuable conversations.”
Gemma Croxen · BUMP Health & Fitness
“Would recommend them to other franchisees who are looking for marketing help.”
Dane Hutchens · Nuflow Blacktown & Hills District
“Informed, concise go-to-market ideas.”
Vicki Pearmine · Younifi
Questions
Q1 How does LabOS help service businesses?
Fewer wasted clicks, every week. Every week LabOS reads your Google Ads account line by line and flags searches that cost money and never turn into work: job seekers, DIYers, students. Your strategist approves the fixes, and we judge success on jobs won, not form fills.
Q2 What kind of service businesses do you work with?
Businesses that live on enquiries: trades and home services, finance and professional services, health providers and multi-location service networks.
Q3 How fast will I see leads?
Paid search can start producing enquiries within days of launch. We then optimise weekly; the DDK network hit a record lead month within 30 days.
Q4 Do you build landing pages?
Yes. Dedicated, conversion-focused landing pages are part of the system; sending ads to a generic homepage is one of the most common leaks we fix.
Q5 Are there lock-in contracts?
No. You stay because it works.
§ 07 · Get started
Tell us what’s not working.
We’ll tell you what we’d do.
Tell us where your leads come from today. We’ll find the leak.
Get started →