Our Services

Franchise marketing services built with marketing science + creative genius.
Our Services


As a full-service marketing agency, there really isn’t much that we can’t help with. Our internal skillset, tools, resources and processes are deliberately designed so that we can support both franchisors and franchisees across the whole marketing mix. Check out what we create in our lab below.


Digital marketing is fast evolving and there are some nuances to managing digital touchpoints in a franchise environment. From digital territory mapping, to audience segmentation, our approach always considers how one digital touchpoint interacts with the rest of the franchise brand’s digital network. Our digital marketing services are best practice, scalable for franchise businesses, and on brand.
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Paid Campaigns

Whether you want to generate awareness of your business or gather leads, we create ads that convert for both franchisors and franchisees. Our paid campaigns are measurable, and you can see the results for yourself in your post-campaign report. And with over one million dollars a year in ad spend under management, and certifications with the major platforms, you can be confident we really know this space.


To execute great marketing you need to have a solid foundation, whether you’re a franchisor or franchisee. We research, build, and plan marketing strategies that work through the line, connecting your brand with your franchise’s local presence. Not sure where to start? We’re here to help. And we’re just as comfortable developing marketing strategies and campaign concepts for complex technology brands as we are for retail, fitness, food and services brands.
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iQ by TML

iQ is The Marketing Lab’s unique method of ideation. It harnesses our creativity and mixes it with marketing science to deliver strategic creative concepts and solutions. From a new tagline to a promotional campaign that solves a challenge for your brand, our iQ process helps make it happen.


Almost any creative agency can deliver good graphic design work. But not many can deliver strategic branding solutions that communicate a consistent brand voice and aesthetic from head office through to franchisees. Whether you’re looking for some support to generate assets for your franchisees, or you want to give your brand a makeover, we work closely with you to deliver creative solutions that are value-driven and achieve your strategic objectives.
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Brand Discovery Workshops

Are you launching a new franchise brand, or refreshing an existing one? Starting with our Brand Discovery Workshop will get you on the right track. Our purpose-built interactive workshop helps you deep dive into what your brand means not only for your network’s customers, but also for your franchisees. The output of this workshop is a detailed report showcasing your brand and what you stand for.


A franchise brand’s website is the central feature of effective marketing and there are a number of considerations that are unique to franchising. Our web designers and developers create websites that are best practice from a technical perspective, while also applying an additional layer of expertise to make sure it’s right from a franchise business perspective.
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Website Refresh

Time to get your franchise brand’s website reflecting the calibre of your services – and need it set up the right way for both you and your franchisees? Our team has extensive experience building websites for franchise networks, including the creation of location look-up modules that align to your territories and the integration of franchisee landing pages. Talk to us to get started.


In line with our belief that marketing support should be offered as ‘do it for you’, ‘do it with you’, or ‘do it yourself’, our practical training aligns to the specific needs and requirements of franchisees. We facilitate engaging marketing tutorials to help get your new franchisees set up for success. Give us a call and chat with one of our Marketing Leads about how training can help your business.
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Marketing Tutorials

Want to get your new franchisees up to speed on local area marketing best practice, or help your existing franchisees learn about a topic that’s a focus for your brand right now? Talk to us about our interactive marketing tutorials, where we share practical marketing tips and real-world examples in a session that’s aligned to your specific franchise.


We love creating events and experiences to remember, from launching new territories, to running data activations and connecting with decision-makers at conferences. As well as executing the event itself, we also help get your ideal audience there with engaging invitations, and nail the follow-up once it’s all over.
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Grand Openings

About to open a new franchise, or just completed a store refresh? We can help create a memorable event that connects with your audience and works within your budget. We move fast, and can work miracles on tight deadlines.


Good content allows you to control the narrative of your brand and amplify the reach of all your other marketing activities. Our content writers are highly qualified and ready to create powerful copy that resonates with your customers. We craft online content that’s SEO-optimised to help your audience find you organically online, where they can learn more about your franchise and your services.

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Custom Case Studies

Case studies help demonstrate your capability to your ideal customers, and help them build a picture of what working with your business might look like. If you’ve got a great customer story, we’ll help you tell it with a compelling case study.


Working with hundreds of franchisees across the country, we have our ear to the ground and know what works best when it comes to advertising a brand. We can help connect with audiences across their active platforms, extending your business’ reach and driving traffic to local franchisees.
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Last Minute Media Discounts

As a fully accredited media agency with clients across the country, our buying power and connections mean we sometimes have access to amazing last-minute rates from our media partners. Talk to our team, and if something lands in our inbox in your area, we can let you know.


Let’s get your business out there. Talk to us to get started.