WHAT WE CREATE IN OUR LAB
Digital
We help you harness the power of technology to promote your business online, whether you need a new website, a strategy for SEO or proactive management of your social channels.
- Social media set up & management
- Website design
- Email marketing
- Search engine marketing (SEM)
- Search engine optimisation (SEO)
- UX/UI assessments
- Application development
Google My Business (GMB) support starting from $99ex a month
If your franchise isn’t harnessing the power of a GMB listing, you are missing out on being seen in your local area. We have a number of digital packages that can help optimise your GMB listing and our pricing model is designed so that all franchisees, regardless of size can take advantage of this great tool. Call us to find out about all our digital packages.
Creative
Whether you’re looking for a great idea for a campaign to boost leads or sales, or you want to give your brand a makeover, we work closely with you to deliver creative solutions that achieve your strategic objectives.
- Graphic design
- Concept ideation
- Campaign creation
- Collateral creation
- Branding
- Animation
- Storyboarding & film production
- Photography
- Animation
BRAND DISCOVERY WORKSHOPS
If you are launching a new franchise brand or refreshing an existing one, starting with our Brand Discovery Workshop will ensure you are on the right track. This purpose-built interactive workshop helps you deep dive into what your brand means not only for your network’s customers but also for your franchisees. Always practical, the output of this workshop is a detailed report showcasing your brand and what you stand for. Contact us for more info on our Brand Discovery Workshops.
Research
To develop a solid marketing strategy, you first need to know the lay of the land. We can help you identify what marketing activities are available in your area, and can also tap into what your customers are thinking, feeling and saying about you.
- Local Opportunity Plans
- Territory Opportunity Plans
- Mystery shops
- Focus groups
- Online Reputation Audit
LOCAL OPPORTUNITY PLANS
We call them LOPs and these reports act as the foundation for all your marketing. Customised for your territory, a LOP is over 25 pages and covers 11 core local area marketing activities that are available in your area. For a sample enter your information below.
Events
We love creating events and experiences to remember, and have worked with franchisors and franchisees across Australia to launch new stores, run data activations and connect with decision-makers at conferences.
- Activations
- Launches
- Conferences
- VIP Nights
- Seminars
Grand openings
About to open a new franchise or doing a store refresh? We can help create a memorable event that works in with your budget. We can also work to some pretty tight deadlines if we need to.
Media
Working with hundreds of franchisees across the country, we have our ear to the ground and know what works best when it comes to advertising your brand. We can connect you with your audience across the platforms they are active on, extending your brand and driving traffic to your store.
- Billboards
- OOH
- Radio
- Cinema
- Press
- TV
- Digital
- Print & distribution
- Promo items
LAST MINUTE MEDIA DISCOUNTS
As a fully accredited media agency with clients across the country, our buying power and connections mean we sometimes have access to amazing last-minute rates from our media partners. Register now and if something lands in our inbox in your area, we can let you know.
Content
Good content allows you to control the narrative of your brand and amplify the reach of all your other marketing activities. We create SEO-optimised content that helps your audience find you online and learn more about the story of your business.
- Copywriting
- Curation
- Blogs
- Case studies
- Video
- Digital Content
Blog posts
We can provide regular, professional content that is optimised for SEO. More than that we look for ways that the content can be repurposed, maintaining a consistent presence across a variety of channels and driving cost efficiencies for your network. We’d love to chat through your content requirements to see if we can help.
Training
In line with our engagement methodology of ‘do it for you’, ‘do it with you’, or ‘do it yourself’, our practical training aligns to the specific needs and requirements of your franchisees. To chat to one of our Marketing Specialists about how training can help, give us a call.
- Group training
- Webinars
- Conferences
- 1:1
Franchise training
In line with our engagement methodology of ‘do it for you’, ‘do it with you’, or do it yourself’, our practical training aligns to the specific needs and requirements of your franchisees. To chat to one of our Marketing Specialists about how training can help, give us a call.
PLANNING
Planning is a key factor in the success of any marketing activity, whether it’s a one-off tactical activity or an overarching marketing strategy. We take a methodical approach to planning to ensure your marketing is executed on time and on budget.
- Strategic plans
- Campaign plans
- 90 day plans
- Launch plans
- Digital plans
CAMPAIGN PLANS
Our campaign plans are practical and easy to understand and mean that we have done all the heavy lifting to research and prepare the options, and you can just review and make the decision on what’s best for your business. We factor in both the national and local objectives to ensure we are optimising your marketing investment. For samples of our campaign plans, enter your details below.