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Clever product. Clear pipeline.
More demos, more deals, and proof of which channel brought them in. Software, platforms and tech services win when buyers understand them fast, so that’s where we start.
Free · 30-minute chat · You keep the plan
23,000+Page views in two weeksTelstra · read the lab report →
Sound familiar?
- Symptom 01
Everyone explains features
Your site lists what the product does. Buyers want to know what changes for them, and they want to know in ten seconds.
- Symptom 02
Sign-ups that never convert
Plenty of trials and form fills, not many deals. The marketing is counting the wrong thing.
- Symptom 03
Paid channels keep getting dearer
Cost per lead creeps up every quarter and nobody can say which channel actually brings in revenue.
Hypothesis
Clarity closes deals.
In tech the product that explains itself best usually wins, even against a better product. We sharpen the message first, test it in market, and follow each lead through to the deal so the budget goes where the revenue comes from.
LabOS, for tech companies
From first click to signed deal
Tech buyers research for weeks before they talk to sales. LabOS joins the ads, content and demo requests to the deals your CRM recorded, so you can see which channels bring in customers, not just sign-ups.
Each month we test messages against each other and keep the ones that move people to a demo.
How LabOS works →| Channel | Sign-ups1 | Demos | Deals2 |
|---|---|---|---|
| Google Ads | 22 | 4 $61k | |
| LinkedIn ads | 38 | 9 $214k | |
| Webinars | 31 | 7 $168k |
Next quarter Shift 30% of Google budget to LinkedIn and webinars.3
- Sign-ups are what the ad platforms count.
- Demos and deals come from your CRM, matched back to where each buyer first came from.
- Next quarter’s budget follows the deals, not the sign-ups.
What you get
- Result 01
A message buyers repeat
Positioning and messaging that turn features into reasons to buy.
- Result 02
Pipeline you can trace
Tracking from first click to signed deal, so you know which channels pay.
- Result 03
Launches that land
Product launches for customers, partners and your own sales team.
In the lab for tech companies
- Positioning and messaging
- Product launches
- Google Ads
- LinkedIn ads
- Landing pages and CRO
- SEO and AI SEO
- Measurement and attribution
- Channel and partner enablement
Proof
“The Marketing Lab assists with both strategic and tactical marketing work for the Telstra Business Technology channel. They worked closely with us to develop our ‘Branded Online Presence’ framework, and then assisted with the launch of this program. The Marketing Lab has a clear understanding of the importance of brand compliance, and this, combined with the relationships they have with our Licensees, allows for efficient and effective delivery of this digital program.”
“Really impressed with the quality of work, account management and tenacity to deliver on often difficult timelines!”
Maria Furnari · Dicker Data (referred by Microsoft)
Questions
Q1 How does LabOS help tech companies?
From first click to signed deal. Tech buyers research for weeks before they talk to sales. LabOS joins the ads, content and demo requests to the deals your CRM recorded, so you can see which channels bring in customers, not just sign-ups. Each month we test messages against each other and keep the ones that move people to a demo.
Q2 What kind of tech businesses do you work with?
Technology businesses with something clever to explain, from software and platforms to telco and tech services. Our work includes launch and channel programs for Telstra’s Business Technology channel.
Q3 Can you measure marketing against our CRM?
Yes. We connect ad and website data to the leads and deals your CRM records, so reporting shows pipeline and revenue, not just clicks and sign-ups.
Q4 Do you work with our product marketing team?
Usually. We plug in alongside your team for positioning, campaigns and launches, and scale up or down as needed.
§ 07 · Get started
Tell us what’s not working.
We’ll tell you what we’d do.
Bring us the product that is hard to explain. We’ll start with a chat.
Get started →