- Home
- Services
- Paid social
- Facebook & Instagram ads
Facebook and Instagram ads that bring in sales.
Meta is where most of your customers scroll every day. We test a few ideas against each other each month, and keep the ones that bring in customers.
Free · 30-minute chat · You keep the plan
970k+Impressions per launchThe Cheesecake Shop · read the lab report →
Sound familiar?
- Symptom 01
Your cost per lead creeps up every month.
- Symptom 02
Meta says it’s working. Your sales figures disagree.
- Symptom 03
You boost posts and hope for the best.
What's included
- 01
Prospecting campaigns
Reaching new people who look like your best customers.
- 02
Retargeting
Following up with people who visited but did not buy.
- 03
Lead form campaigns
Enquiries without leaving the app, sent straight to your team.
- 04
Catalogue ads
Products shown to the people most likely to buy them.
- 05
Local ads for every location
One approved campaign, run territory by territory.
- 06
Creative testing
New angles every month; the winners get the budget.
How we run it
- Step 1
Pick the angles
A short list of ideas worth testing: a hook, an offer, an audience.
- Step 2
Test them fairly
Enough budget behind each to get a real answer.
- Step 3
Count real results
Sales and enquiries your business recorded, not Meta’s own tally.
Every month runs through LabOS, our own platform, so each result feeds the next plan.
Who it's for
Proof
“The Marketing Lab is the approved marketing agency for Nuflow. I work with them for my Google Ads and Facebook advertising, and have always found them to be helpful and willing to explain things when I’ve needed. I’ve been happy with the results of my campaigns, and would recommend them to other franchisees who are looking for marketing help.”
Questions
Q1 Are Facebook ads and Instagram ads the same thing?
They run from the same Meta account, so we plan them together. The creative is different: Instagram leans on visuals and short video, Facebook carries more detail.
Q2 Why do our Meta results not match our sales?
Meta counts its own wins, and often counts the same customer that another channel also claims. We measure against the sales and enquiries your business recorded.
Q3 Can franchisees run their own Meta ads?
They can, but it usually works better when we run one approved campaign for every territory. Each franchisee gets local ads that sound like the brand without having to manage them.
Q4 Do we have to sign a long contract?
No. There are no lock-in contracts. Clients stay because the work is paying off.
Often paired with
Get started
See what we'd
test first.
A free 30-minute chat with a strategist. We’ll look at your numbers and tell you where facebook & instagram ads fits in your first plan.
Get started →