CASE STUDY

Identifying local area marketing opportunities for a regional franchisee

OBJECTIVE

Our franchisee client was located in regional Australia, and needed help connecting with their customers. Their territory covered a vast area, and they were finding their current marketing wasn’t hitting the mark for their needs.

WHAT WE DID

METHODOLOGY

We undertook a Local Opportunity Plan to identify local marketing activities in the franchisee’s specific territory. The plan included top-level pricing options so the business owner could assess what would work best for their objectives and budget.

ELEMENTS

  • Local opportunity plan
  • Sponsorship liaising
  • Media bookings
  • Social media ads

RESULTS

The franchisee now has a comprehensive document outlining the different options for connecting with their audience. From these options, they chose to focus on sponsorships and social media ads. With effective local franchise marketing in place, they have experienced increased awareness of their business in the community.

Tell us about your project

Ready to get started with impactful marketing for your franchise business? Tell us about your project and we’ll be in touch.