Finding the local opportunities in a vast regional territory.

A Local Opportunity Plan that turned a sprawling territory into a short list of high-value moves.

A scientist places glowing orange flasks on towns across a relief map — Fig. 1 · Illustration, not client work

§ 01

The specimen

Our franchisee client operated across a vast regional Australian territory.

§ 02

The problem

Their marketing wasn’t connecting with customers spread across a huge area.

§ 03

The experiment

We built a Local Opportunity Plan identifying the marketing activities available in their specific territory, with top-level pricing so the owner could weigh each against objectives and budget.

Local Opportunity Plan
Sponsorship liaison
Media bookings
Social media ads

§ 04

Results

The franchisee chose sponsorships and social media ads from the plan, and has seen increased awareness of the business in the community.

How we work now

Same method, better memory

The work above came from the way we’ve always worked: a hypothesis first, then the numbers. Today that runs through LabOS, our own platform, which keeps every result on file so the next campaign starts from what we already know.

How LabOS works →

Every monthRESULTSfeed the next plan