Get found by people ready to buy.
Someone searching for what you sell is the warmest lead you will get. Paid search puts you at the top of that moment, and our job is to make sure every dollar goes to searches that turn into work.
Free · 30-minute chat · You keep the plan
+182%Conversions in 30 daysDream Doors Kitchens · read the lab report →
Sound familiar?
- Symptom 01
Clicks are up. Jobs aren’t.
- Symptom 02
Performance Max spends the budget and won’t say where.
- Symptom 03
Your cost per enquiry keeps climbing.
In this category
What's included
- 01
Search ads
Text ads on the searches that lead to jobs and sales.
- 02
Performance Max
Google’s automated campaigns, set up with the right guardrails.
- 03
YouTube ads
Short video that reaches people while they are still choosing.
- 04
Remarketing
Bringing back the visitors who nearly got in touch.
- 05
Landing pages
Pages that match the search, so clicks become enquiries.
- 06
Call and form tracking
Every enquiry counted, so the budget follows results.
How we run it
- Step 1
Find the money searches
We map the searches that lead to jobs, and the ones that never will.
- Step 2
Split the budget
Proven campaigns get most of it; a slice goes to testing something new.
- Step 3
Prune every week
Wasted clicks blocked, bids moved to what is working.
Every month runs through LabOS, our own platform, so each result feeds the next plan.
Who it's for
Questions
Q1 What is the difference between paid search and Google Ads?
Paid search is the category: any ad that shows when someone searches. Google Ads is the platform most of it runs on, and it also covers YouTube. We run both, and the Google Ads page goes into how we manage the account.
Q2 How quickly will paid search bring in leads?
Often in the first weeks, because people are already looking. The first month is mostly about learning which searches convert, so expect results to improve as we cut the waste.
Q3 How much should we spend?
Enough to get a clear answer from each test. We work out a starting budget from how many people search for what you sell and what a customer is worth to you, then move money to what works.
Q4 Do we have to sign a long contract?
No. There are no lock-in contracts. Clients stay because the work is paying off.
Often paired with
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See what we'd
test first.
A free 30-minute chat with a strategist. We’ll look at your numbers and tell you where paid search fits in your first plan.
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