Franchise Marketing

Powerful, practical, value-driven marketing for franchisors and franchisees.

Are you a franchisor?

Are you a franchisee?

LET’S HARNESS THE POWER OF YOUR FRANCHISE NETWORK

Head office support staff, field teams and franchisees – franchise businesses have a wealth of knowledge and experience across their networks. We believe the very best franchise marketing outcomes happen when this knowledge and experience is harnessed to inform and guide marketing strategy. That’s where The Marketing Lab comes in.

CREATING VALUE FOR FRANCHISORS AND FRANCHISEES

We serve both franchisors and franchisees within the same agency. This means we have franchise marketing insights and experience that very few agencies have. Because we act as a conduit between franchisors and franchisees, we are uniquely positioned to deliver seamless end-to-end marketing for franchise networks.

Poolwerx engaged The Marketing Lab in 2021 to roll out an end-to-end local area marketing solution across our franchise network. This involved a bespoke LAM plan for over 300 territories which they delivered in full in a 3-month period. The response from Franchise Partners has been overwhelmingly positive and LAM spend across the network increased in line with the appointment of TML. On a personal note, I found the team to be very easy to work with. They were quickly on a first name basis with our franchisees and they genuinely care about achieving results on their behalf.

Rebecca Barnes, former CMO
POOLWERX

BUILT TO EXECUTE FRANCHISE MARKETING AT SCALE

We work with some of Australia’s most iconic brands at a franchisor level, building out strategies and national campaigns, but our systems, tools and processes are designed to give franchisees of all sizes access to the same quality, speed and professional service levels as their head office, supporting them with their local area marketing.

THE BENEFITS OF EXTERNAL MARKETING SUPPORt

Leverage specialist knowledge

Whether you are a franchisor or franchisee, you can leverage the collective knowledge of our team of marketing experts. We have a wealth of experience across a range of specialisations, including content, digital, web, creative, events and training. This means you can access insights and knowledge of the different facets of franchise marketing, in one agency.

Franchisee support

Supporting franchisees is time intensive and provides a unique set of challenges. The Marketing Lab currently supports over 250 franchisees every month, across multiple brands, and our business model is designed to support more. There would be very few agencies that can deliver this type of marketing assistance at scale like we can. More than that, we love working with franchisees! They are not an add-on to the work we do, they are the cornerstone of it.

More control over costs

When you work with us, you can more easily control your marketing resource costs. With no lock in contracts, you can engage us as and when your business needs – without having to factor in staff turnover, annual leave or time to train up a new employee.

Access to custom software and tools

With our agency, your business doesn’t have to worry about researching or purchasing marketing tools or tracking results. We have created, tested and refined these tools already and have selected the best ones for supporting franchise brands with their marketing. We’ve even built our own software to help streamline the way we work with our clients.

Support on demand

When things change in your business, and you need access to quality support quickly, our team is here to support you. Whether you’re looking to increase your paid advertising efforts during a particular time of year or boost your presence across social media, we’re ready to pivot when you are.

KEEN TO SEE OUR RESULTS?

Check out Our Work to see the what we create in the lab.