Are you a franchisor?
Are you a franchisee?
LET’S HARNESS THE POWER OF YOUR FRANCHISE NETWORK
Head office support staff, field teams and franchisees – franchise businesses have a wealth of knowledge and experience across their networks. We believe the very best franchise marketing outcomes happen when this knowledge and experience is harnessed to inform and guide marketing strategy. That’s where The Marketing Lab comes in.
CREATING VALUE FOR FRANCHISORS AND FRANCHISEES
Poolwerx engaged The Marketing Lab in 2021 to roll out an end-to-end local area marketing solution across our franchise network. This involved a bespoke LAM plan for over 300 territories which they delivered in full in a 3-month period. The response from Franchise Partners has been overwhelmingly positive and LAM spend across the network increased in line with the appointment of TML. On a personal note, I found the team to be very easy to work with. They were quickly on a first name basis with our franchisees and they genuinely care about achieving results on their behalf.
Rebecca Barnes, former CMO
BUILT TO EXECUTE FRANCHISE MARKETING AT SCALE
THE BENEFITS OF EXTERNAL MARKETING SUPPORt
Leverage specialist knowledge
More control over costs
Access to custom software and tools
Support on demand
KEEN TO SEE OUR RESULTS?
Check out Our Work to see the what we create in the lab.