FRANCHISE MARKETING FOR FRANCHISORS
FRANCHISE MARKETING TO GROW YOUR NETWORK
As a franchisor, you know your marketing needs to make an impact nationally, but it also needs to help your franchisees connect with their local customers. Because we only work in the franchise space, we innately understand how to support both franchisors and franchisees to make this happen.
We plan, build and execute strategic marketing campaigns for franchisors while ensuring they can be also be actioned and amplified at a local level by franchisees. We proactively look for ways to drive economies of scale across franchise networks, working strategically with head office to identify ways we can improve the return on investment for you and your franchisees.
FRANCHISE MARKETING IS STILL MARKETING
Gemma Croxen, CMO
BUMP HEALTH & FITNESS
HOW WE SUPPORT FRANCHISORS
Franchise marketing strategy
Marketing resourcing for your franchise
Creative concept ideation
Ideation is the creative process of generating, developing, and communicating fresh ideas for your brand. Our unique and custom-built ideation methodology harnesses our creativity and mixes it with marketing science to deliver strategic creative campaigns. You can be sure that before we pitch our creative concepts, we’ll have considered not just the objectives of your brief, but also the practicalities of how it can be extended to your franchisees.
Franchise recruitment marketing
Building and protecting your brand
Franchise conferences, training and workshops
Local area marketing planning at scale
Experience tells us that local area marketing works for franchise businesses. In fact, the franchisees that have implemented our 3-step local area marketing framework, then planned and actioned their local area marketing on an ongoing basis, are the same franchisees who are consistently top performers in their respective networks. However, we also understand that getting franchisees to execute LAM requires a huge investment in time and considerable hands-on support. That’s where we come in. Our internal systems and processes, including a proprietary LAM Planning tool, means we can support franchisees at scale. Regardless of the size of your network, we can help your franchisees with their local marketing, from planning right through to implementation.
Executing national and local marketing
Amplifying your online presence
Supporting your marketing team
KEEN TO SEE THE RESULTS OF OUR MARKETING?
Are you a franchisee?
Let’s get things moving.