The specimen
A business at the start of its franchising journey wanted to set the network up for success from day one.
The problem
Define the consumer brand, prioritise a limited start-up budget, and design how marketing support would work for future franchisees.
The experiment
A brand discovery workshop defined the brand and its unique selling position.
We prioritised the start-up budget around website, content and digital, and built a framework that translates national strategy into local franchise marketing, with the assets franchisees need to launch.
- Brand discovery workshop
- Logo
- Brand guidelines
- Website
- Marketing and content strategy
- Digital setup
- Franchisee launch plan
Results
The franchise now has a brand that appeals to customers and prospective franchisees, a website built to franchise best practice, a set onboarding process for new franchisees, and a turnkey launch plan plus seasonal local campaigns.
