The specimen
Harcourts has 900+ offices in 10 countries and more than 130 years in real estate.
The problem
A multi-site franchisee wanted locals to understand that its four territories were connected, and why that was good for them.
The experiment
Working with Harcourts head office and the franchisee, we created ‘The home for locals’: one creative concept that brings all four territories together.
It rolled out across local out-of-home (billboards and bus stops) and the franchisee’s own digital channels.
- iQ creative ideation
- Out-of-home
- Owned digital channels
Results
Website traffic across the four territories rose 35% in the first month, directly attributed to the ads, and enquiries rose 20%.
