A brand that holds together.
A brand has to look right on a billboard, a phone screen and a shopfront. We build identities and guidelines that are clear enough to use and strong enough to survive.
Free · 30-minute chat · You keep the plan
Sound familiar?
- Symptom 01
Every location looks slightly different.
- Symptom 02
The logo works on a sign but not on a phone.
- Symptom 03
The guidelines are a PDF nobody opens.
What's included
- 01
Brand discovery
A workshop to agree what you stand for.
- 02
Logo and identity
Marks, colour and type.
- 03
Brand guidelines
Simple rules your team and franchisees can follow.
- 04
Templates
Ready-made assets that keep everyone on brand.
How we run it
- Step 1
Find the truth
What makes you different, in plain words.
- Step 2
Design the system
An identity that works at every size.
- Step 3
Roll it out
Templates and guidance so it is used properly.
Every month runs through LabOS, our own platform, so each result feeds the next plan.
Who it's for
Proof
“The Marketing Lab assists with both strategic and tactical marketing work for the Telstra Business Technology channel. They worked closely with us to develop our ‘Branded Online Presence’ framework, and then assisted with the launch of this program. The Marketing Lab has a clear understanding of the importance of brand compliance, and this, combined with the relationships they have with our Licensees, allows for efficient and effective delivery of this digital program.”
Questions
Q1 Do you do refreshes as well as new brands?
Yes. Many brands need a tidy-up and better guidelines rather than a new logo.
Q2 How do you keep a franchise network on brand?
With clear guidelines and templates franchisees can use, plus checks on local ads before they run.
Q3 Do we have to sign a long contract?
No. There are no lock-in contracts. Clients stay because the work is paying off.
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See what we'd
test first.
A free 30-minute chat with a strategist. We’ll look at your numbers and tell you where branding fits in your first plan.
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