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- For franchisees
Your territory. Your phone ringing.
You need fast, practical marketing that drives enquiries to your business and earns its keep on your bottom line. We support 250+ franchisees every month, so we know how to get your marketing machine running.
Hypothesis
Franchisees are the cornerstone, not the add-on.
Yes, we work with head offices nationally. But affordable, high-quality marketing for franchisees is what we built the business on, and our systems, tools and culture are set up for owners of every size.
A franchise lets you borrow the power of a national brand. We amplify it in your territory, finding the local opportunities and recommending the ones that fit your business and budget.
How we support franchisees
- Method 01
Growing your business
Practical, tried-and-true strategies that show up on your bottom line. It’s science.
- Method 02
Planning your marketing
Consistency wins locally. Strategic and 90-day plans, campaign plans and digital plans turn good intentions into a roadmap.
- Method 03
Getting noticed online
Social ads, Google Business Profile and Google Ads, set up and managed to build your local reputation.
- Method 04
Connecting with your community
Sponsorships, local advertising and a findable online presence, so locals think of you first.
- Method 05
Seizing opportunities fast
Last-minute flyer for a networking event? School sponsorship tomorrow? We work fast, and always on brand.
- Method 06
Optimising your spend
We analyse your options and point budget at the channels that drive the most enquiries, sales or awareness.
LabOS, for your territory
A plan for your patch
Each month your local marketing gets a short plan: what we’ll test, why, and where the budget goes.
Because you’re part of a network, it starts from what has already worked for owners like you.
How LabOS works →What we think is going on
Most enquiries mention how fast the job was done. Our ads barely mention speed.1
This month’s tests2
- Lead with the 3-day install50%
- Show before and after, not just the finished kitchen30%
- New audience: couples downsizing new20%
Signed off by your strategist, 3 Nov3
- The hunch comes from what customers actually say.
- Most of the budget backs what already works. A slice tries something new.
- A strategist signs it off before anything gets made.
LabOS, network rollout
Head office’s best work, with your name on it.
When head office approves a new ad or post, you get a link. See it as head office made it and with your local details worked in, then choose. Nothing runs without your say.
Both versions, side by side
Head office’s ad and your local version (your area on the image and in the copy) on one page. Pick one, or skip it.
Running in your own account
What you choose is launched in your own ad account, so the results are yours, not lost in the network total.
Social posts, done
Choose a head-office post and it’s scheduled onto your own Facebook and Instagram pages.
Your local proof, kept
Your reviews, offers and service area sit on top of the network’s brand, so local ads sound like you and still look like the brand.
New from head office · approved today1
As head office made it
With your local details2
Use as isUse with my local detailsSkip3
Network · 24 locations 17 local · 5 as is · 2 still deciding4
- Head office approved it. You get the link.
- Your area, worked into the ad.
- Your call: as is, local or skip.
- It runs in your own ad account.
Proof
“The Marketing Lab is the approved marketing agency for Nuflow. I work with them for my Google Ads and Facebook advertising, and have always found them to be helpful and willing to explain things when I’ve needed. I’ve been happy with the results of my campaigns, and would recommend them to other franchisees who are looking for marketing help.”
Questions
Q1 Will my marketing fit my brand’s rules?
Yes. We work inside your network’s brand guidelines, and for several networks we are the approved marketing agency.
Q2 Do I have to run head office’s campaigns?
No. When head office approves a new ad or post, you get a link showing it as is and with your local details worked in. You choose one, or skip it. Nothing runs without your say.
Q3 What do you do for a single territory?
A local plan for your area, then the work itself: Google Ads, social ads, your Google Business Profile and local activity, measured on enquiries.
Q4 How do I know it is working?
You see the enquiries and jobs the marketing brought in, not just clicks, and your plan changes each month based on what worked.
Get started
Tell us what’s not working.
We’ll tell you what we’d do.
Tell us about your territory. We’ll find the opportunities hiding in it.
Get started →