You and Aussie, better together.

A recruitment idea that sells the partnership, not just the business opportunity.

Violet and yellow liquids poured together into one beaker — Fig. 1 · Illustration, not client work

§ 01

The specimen

Aussie is Australia’s largest retail mortgage broker network, with 1,000+ brokers and 220+ stores.

§ 02

The problem

Create a recruitment concept that makes the value of becoming an Aussie franchisee obvious.

§ 03

The experiment

Our iQ ideation process produced ‘You and Aussie, better together’: a campaign about the high-support model and the partnership between Aussie and its franchisees.

iQ creative ideation
Recruitment campaign
Franchise handbook
Nurture email sequence

§ 04

Results

The idea rolled out across Aussie’s owned channels and was embedded in the whole prospective-franchisee journey, from first contact to the Franchise Handbook and nurture emails.

From the field

AussieFranchise recruitment brochure

How we work now

Same method, better memory

The work above came from the way we’ve always worked: a hypothesis first, then the numbers. Today that runs through LabOS, our own platform, which keeps every result on file so the next campaign starts from what we already know.

How LabOS works →

Every monthRESULTSfeed the next plan