3 STEP LOCAL AREA MARKETING PATHWAY
We’ve worked with hundreds of franchisees, and while each brand approaches local marketing a little differently, there are some common challenges with local area marketing that are pretty consistent. So, we developed a framework that helps franchisees move easily and with purpose, from marketing planning to marketing implementation.
Local Opportunity Plan
Before you start marketing you need to understand what options are available to you in your specific territory. Armed with this knowledge you can make informed decisions and choose the activities that will deliver the greatest impact for your business. Our Local Opportunity Plan is a blueprint for all the activities in your area, totally customised for your local franchise. It serves as a consolidated marketing snapshot of what you could do, including indicative pricing, and combined with advice from your head office, becomes the foundation reference for all your local area marketing.
Your Local Opportunity Plan is a 25+ page report of all of the local marketing options available in your area. Totally customised for your business, this document covers 11 core activities that are the foundations of local area marketing.