Local Area Marketing

Local awareness that creates new opportunities for your franchise business.
Local Area Marketing

LAM FOR FRANCHISE BUSINESSES

Our experience tells us that the top-performing franchisees in any network all undertake consistent local area marketing. Those franchisees leverage the power of their parent brand while understanding that local awareness is what drives enquiry directly to their specific franchise. We support franchisees at all stages of their franchise journey, helping them share their story with local audiences.

OUR 3-STEP LOCAL AREA MARKETING PATHWAY

We’ve worked with hundreds of franchisees, and while each brand approaches local area marketing a little differently, there are some common challenges that are relatively consistent. To address this, we’ve developed a framework that helps franchisees move easily and with purpose, from marketing planning to marketing implementation.

STEP 1

Local opportunity plan

Before franchisees start marketing, they need to understand what marketing options are available in their territory. Armed with this knowledge, they can make informed decisions and choose the activities that deliver the greatest impact.

Our Local Opportunity Plan is a blueprint for potential marketing activities in a particular local area, totally customised for the franchise territory. It serves as a consolidated marketing snapshot of what can be done, including indicative pricing.

STEP 2

90-day plan

Once they know what local area marketing opportunities are available, the next step for franchisees is to plan exactly what campaigns they are going to run, and on what channels. A 90-day plan shows the planned activities, their start and end dates, and the budget assigned. This plan is a practical tool to help ensure there is consistency and accountability with local marketing.

STEP 3

Implementation

When the top line plan has been done, it’s time to action the marketing. We can do as much or as little as needed, including designing, booking, and implementation. Our support offerings are flexible, and we proactively work to keep costs down by leveraging the assets, tools and resources already available in the franchise network.

90-day plans made easy with the lamp tool

We’ve done so many 90-day plans that we developed the LAMP Tool – our own custom online tech for Local Area Marketing Planning. The LAMP Tool captures the core components of a solid local area marketing plan, before outputting the information into an actionable Gantt style calendar. The LAMP Tool allows us to build 90-day plans at scale for even the biggest franchise networks, and we can even inlcude your logo or full brand.

90 Day Plan cover

LOCAL AREA MARKETING ACTIVITIES TO GROW YOUR FRANCHISE BUSINESS

Traditional LAM activities

Sponsorships
Sponsorships
Direct mail
Direct mail
Outdoor
Outdoor
Networking
Activations
Activations
Media
Media
Sponsorships
Sponsorships
Direct mail
Direct mail
Outdoor
Outdoor
Networking
Activations
Activations
Media
Media

Digital LAM activities

SEM
SEM
Reputation
Reputation
Local SEO
Local SEO
Social management
Social management
Web
Web
Email
Email
SEM
SEM
Reputation
Reputation
Local SEO
Local SEO
Social management
Social management
Web
Web
Email
Email

See some of our local area marketing in action.

Check Our Work to see a Local Opportunity Plan, 90-Day Plan and some great local area marketing examples we helped our clients implement.

READY TO CONNECT WITH YOUR LOCAL AUDIENCE?

Let’s get your business out there. Talk to us to get started.