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Google Ads that win jobs, not just clicks.
Most Google Ads accounts leak money on searches that will never buy. We rebuild the account around the searches that do, check it every week, and judge it on jobs won rather than clicks.
Free · 30-minute chat · You keep the plan
+182%Conversions in 30 daysDream Doors Kitchens · read the lab report →
Sound familiar?
- Symptom 01
You’re paying for job seekers, DIYers and students.
- Symptom 02
Google says the account is “performing”. Your sales disagree.
- Symptom 03
Nobody has looked at your search terms in months.
What's included
- 01
Account audit
Where the money is going now, and what to stop first.
- 02
Campaign structure
Small, focused ad groups that match what people type.
- 03
Weekly search term checks
Junk searches like job seekers and DIYers blocked every week.
- 04
Bidding and budgets
Set against what a customer is worth, not what Google suggests.
- 05
Local campaigns
Each location or branch bidding on its own patch.
- 06
Conversion tracking
Calls, forms and bookings tracked properly before we scale.
How we run it
- Step 1
Audit
A line-by-line look at the account and the searches it pays for.
- Step 2
Rebuild
Campaigns restructured around the searches that bring in work.
- Step 3
Tune weekly
Every week: block waste, test ads, move budget to winners.
Every month runs through LabOS, our own platform, so each result feeds the next plan.
Who it's for
Proof
“The Marketing Lab is the approved marketing agency for Nuflow. I work with them for my Google Ads and Facebook advertising, and have always found them to be helpful and willing to explain things when I’ve needed. I’ve been happy with the results of my campaigns, and would recommend them to other franchisees who are looking for marketing help.”
Questions
Q1 Are you a Google Partner?
Yes. The Marketing Lab is a Google Partner.
Q2 Can you take over our existing Google Ads account?
Yes. We start with an audit, keep what is working and fix the rest. Your account stays in your name the whole time.
Q3 Can you run Google Ads for every location in our network?
Yes. We build one approved structure and run it locally for each territory, so every franchisee bids on their own area and every enquiry goes to the right place.
Q4 Do we have to sign a long contract?
No. There are no lock-in contracts. Clients stay because the work is paying off.
Often paired with
Get started
See what we'd
test first.
A free 30-minute chat with a strategist. We’ll look at your numbers and tell you where google ads fits in your first plan.
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