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LabOS

LabOS

We built our own lab.

LabOS is the platform our team uses to plan, run and measure your marketing. It keeps notes on your brand, writes up each month’s tests, checks the results against your business KPIs, and remembers what worked.

You can log in to see your results and approve work, but you don’t have to. Mostly you’ll notice it in how quickly we move and how clearly we report.

Get started →See how it works

Every monthRESULTSfeed the next plan

01Brand brainWhat we know about your brand and customers
02HypothesisWhat we think will move the numbers
03MakeCreative built to test it
04LaunchLive, tracked from day one
05MeasureAgainst what your business recorded
06LearnKept for the next plan

A scientist stands inside a giant glass loop of tubing flowing with violet, magenta, orange and lime liquid — What comes out of one test goes into the next

§ 01

How it works

01
Start with a hypothesis
Each month starts with a plan: what we think is going on, which ideas we’ll test, and how the budget splits between what already works and something new. Your strategist signs it off before anything gets made.
LabOSPlan · November
What we think is going on
Most enquiries mention how fast the job was done. Our ads barely mention speed.1
This month’s tests2
Lead with the 3-day install50%
Show before and after, not just the finished kitchen30%
New audience: couples downsizing new20%
Signed off by your strategist, 3 Nov3
1. The hunch comes from what customers actually say.
2. Most of the budget backs what already works. A slice tries something new.
3. A strategist signs it off before anything gets made.
Fig. 1 An example monthly test plan in LabOS.
02
Measure what actually happened
Ad platforms each count their own wins, so their totals usually run high. LabOS pulls in your business metrics, sales, leads or jobs won, and measures them against everything you spent, even offline channels if you want.
LabOSResults · October
Meta and Google say
1,240 sales
Your business recorded1
812 sales2
Spend, all channels3
$192k
Return on that spend
4.1×
1. Each ad platform counts its own wins, so added together they run high.
2. We report the number your business recorded.
3. Measured against everything you spent across channels.
Fig. 2 An example month of results in LabOS.
03
Keep what we learn
At the end of each month every test gets a verdict: it worked, it didn’t, or it’s too early to say. The lessons are added to the brand brain, so next month’s plan starts from what we already know rather than from scratch.
LabOSReview · October tests
WorkedSpeed-led ads1+61% click-through over 4 weeks
Didn’t workShowroom tour videoNo lift, so we stopped it
Too earlyDownsizer audience2Two more weeks of data needed
Kept for next time Lead with speed in every format.3
1. We only call it when the numbers can carry the verdict.
2. “Too early” is an honest answer.
3. The lesson goes into next month’s plan.
Fig. 3 An example learning review at the end of a month.

§ 02

Measuring the whole picture

Most reporting gives the last ad someone clicked all the credit. For brands that also spend on TV, radio, outdoor or sponsorship, that misses most of the story. LabOS can look wider:

A scientist studies one beaker fed by coloured tubes from a wall of wooden drawers — Fig. 4 · Every channel, one beaker

Blended results: Spend from every channel against the sales, leads and jobs your business recorded.
Multi-touch attribution: The path people take from first seeing you to buying, so early touches get their share.
Marketing mix modelling: An estimate of what each channel returns, online and offline, shown as a range.
Controlled tests: Turning activity on in some areas and off in others to see what really moved.

§ 03

People make the calls

LabOS does the heavy lifting: pulling numbers together, spotting waste, keeping notes. The decisions stay with our strategists and with you.

A strategist in a violet suit stamps a single approval while the machines behind her wait — Fig. 5 · Machines wait, people decide

Nothing to chase: Log in any time to see live results, approve work and send us requests. Or leave it to your strategist, who talks you through what it shows.
Nothing changes without a person: Every launch, budget move and account change is approved by someone on our team.
Nothing gets lost: Your brand’s notes and results stay on file, even when people change on either side.

§ 04

What it looks like for you

§ 05

Questions

Q1 What is LabOS?

LabOS is the platform our team built to plan, run and measure marketing. It has a digital brain for your brand, writes up monthly test plans, tracks your competitors, checks creative against brand guidelines, reviews ad accounts each week, measures results against business KPIs, and keeps every lesson for the next plan.

Q2 Do I need to buy or learn any software?

No. LabOS isn’t sold as software; it comes with working with us. If you want one, you get your own login: live results, the reports we’ve sent, ads and posts waiting for your approval, and a place to send us requests. If you’re multi-location or a franchise, you see every location at a glance.

Q3 Does AI run my account?

No. LabOS suggests; our strategists decide based on their judgement and years of experience. That’s why we’re so confident with our guarantee.

Q4 How do you measure results?

Against what your business says: sales, leads and jobs won, from your own systems where we can connect them. For brands spending across several channels, including offline, we add multi-touch attribution and marketing mix modelling, reported as ranges rather than single numbers.

Get started

See what we’d
test first.

A free 30-minute chat with a strategist. We’ll look at your numbers and tell you what we’d put in your first plan.

Get started →

A strategist in a lab coat at a white desk with an intake clipboard, a flask and a stethoscope, an empty chair waiting opposite

We built our own lab.

Start with a hypothesis

Measure what actually happened

Keep what we learn

See what we’dtest first.

See what we’d
test first.