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Lab Notes.
Transmissions from the lab: experiments that worked, the ones that exploded spectacularly, and what we learned from both.
When to Launch your Franchise Marketing
Buying a franchise is a really exciting time. If you’ve got the tenacity to venture out and be your own boss, you are no doubt super keen to get started…
The Power of Outdoor Marketing
Outdoor marketing, also referred to as Out of Home (OOH) advertising, is a valuable tool to help you share your message with a large number of potential…
The Pillars of Franchise Local Area Marketing
When planned, executed and evaluated correctly, Local Area Marketing is a tool that can help your business generate more leads, improve your store…
How To Get Customers in the Door
If you were to ask Google for ideas on driving foot traffic to your business, you’d be flooded with suggestions like “run a massive sale” or “hold a VIP…
Community Engagement for Franchises
As a local franchise owner, you have the benefits of a strong, recognisable brand name behind you. Depending on your business, this could enhance…
Bringing Brands to Life with Activations
An activation is all about driving customer action and bringing a brand to life. Unlike traditional marketing, an activation is about an experience and…
The Essentials of Franchise Marketing
As a franchise business owner, you understand the importance of being known in the market and having a steady stream of enquiries and leads that convert…
5 Design & Branding Mistakes
Why is design and branding important to every franchise? Because the visual identity of your business is what helps customers connect it to the strongly…
Augmented Reality in Franchise Marketing
Augmented Reality (AR) in marketing and advertising industries is quickly becoming recognised as a new, innovative and creative way of connecting with…
How PR Can Help Franchisees
Marketing is investing in paid advertisements such as press, radio, out of home, or any of the pillars of local area marketing to promote and sell…