Find owners worth backing.
More recruitment leads is easy. Better ones is the job. We build campaigns and follow-up that attract people who fit your network, and put off the ones who do not.
Free · 30-minute chat · You keep the plan
Sound familiar?
- Symptom 01
Hundreds of enquiries, a handful of real candidates.
- Symptom 02
Your recruitment team spends days on tyre-kickers.
- Symptom 03
Territories sit unsold.
What's included
- 01
Recruitment campaigns
Ads that sell the partnership, not just the opportunity.
- 02
Recruitment website and landing pages
Clear answers to the questions candidates ask.
- 03
Prospectus and handbook
Written to inform and to qualify.
- 04
Email nurture
Automated follow-up that keeps good candidates warm.
How we run it
- Step 1
Describe the right owner
Who succeeds in your network, and why.
- Step 2
Speak to them
Messages and channels chosen for that person.
- Step 3
Judge by conversations
Success is quality discovery calls, not form fills.
Every month runs through LabOS, our own platform, so each result feeds the next plan.
Who it's for
Proof
“We moved to The Marketing Lab and they developed our current franchise recruitment strategy, which includes digital ads, automated sales email sequences, directories and our detailed franchisee prospectus. Our lead quality (and quantity) improved drastically, resulting in valuable conversations with potential franchisees which have in turn led to territory sales. TML is super responsive, transparent, great value for money and the team are an absolute pleasure to work with.”
Questions
Q1 Why not just get more recruitment leads?
Because unqualified leads waste your recruitment team’s time. We aim for fewer, better enquiries that turn into real conversations.
Q2 Can you work with our recruitment team?
Yes. We build the campaign and follow-up around how your team qualifies candidates, and hand over leads in the format they use.
Q3 Do we have to sign a long contract?
No. There are no lock-in contracts. Clients stay because the work is paying off.
Often paired with
Get started
See what we'd
test first.
A free 30-minute chat with a strategist. We’ll look at your numbers and tell you where franchise recruitment fits in your first plan.
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