More customers from every feed.
Feeds are crowded and attention is cheap to buy but hard to keep. We test a few ideas against each other every month, put the budget behind the ones that bring in customers, and drop the rest.
Free · 30-minute chat · You keep the plan
970k+Impressions per launchThe Cheesecake Shop · read the lab report →
Sound familiar?
- Symptom 01
Plenty of likes, not many sales.
- Symptom 02
Meta says it’s working. Your sales figures disagree.
- Symptom 03
The same three ads have been running since last year.
In this category
What's included
- 01
Meta and Instagram ads
Prospecting, retargeting and catalogue campaigns.
- 02
LinkedIn ads
For B2B offers, recruitment and channel programs.
- 03
Local campaigns for every location
One national template, run territory by territory.
- 04
Ad creative
Static, carousel and short video, made to be tested.
- 05
Tracking setup
Pixels and conversion events checked before a dollar is spent.
How we run it
- Step 1
Pick the bet
Each month starts with a short list of ideas worth testing: an angle, an audience, an offer.
- Step 2
Run it properly
Enough budget behind each test to get a real answer, not a hunch.
- Step 3
Count what counted
Results read against your sales or enquiries, not the platform’s own tally.
Every month runs through LabOS, our own platform, so each result feeds the next plan.
Who it's for
Proof
“The Marketing Lab is the approved marketing agency for Nuflow. I work with them for my Google Ads and Facebook advertising, and have always found them to be helpful and willing to explain things when I’ve needed. I’ve been happy with the results of my campaigns, and would recommend them to other franchisees who are looking for marketing help.”
Questions
Q1 Which platforms do you run paid social on?
Mostly Meta (Facebook and Instagram), with LinkedIn for B2B and recruitment. We recommend the mix after looking at who buys from you.
Q2 Can you run ads for every location in a franchise network?
Yes. We build one approved campaign and run it locally for each territory, so every franchisee gets ads that sound like the brand and point to their own location.
Q3 How do you measure paid social?
Against the sales, leads or bookings your business recorded. Platform numbers are useful for day-to-day tuning, but they tend to count the same customer more than once.
Q4 Do we have to sign a long contract?
No. There are no lock-in contracts. Clients stay because the work is paying off.
Often paired with
Get started
See what we'd
test first.
A free 30-minute chat with a strategist. We’ll look at your numbers and tell you where paid social fits in your first plan.
Get started →