Spreadsheet obsessives with taste.

We're the weird intersection of people who love a pivot table and people who understand why that ad made you feel something. Turns out you need both. So we built our own platform, LabOS, to let each side do more of what it’s best at.

Seven creatives in white lab coats stand in a row in a white-tiled lab, one in a violet suit — Fig. 1 · The lab, in uniform (illustration)

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Origin story

One franchise brand in 2017. 25+ today.

The Marketing Lab started by supporting a single national franchise brand. We cut our teeth finding ways to deliver value-driven marketing to franchisees, so our systems, tools and processes were built from the ground up to serve entire networks at scale.

That growth came almost entirely from referrals. Today franchisors trust us with creative concepts, brand launches, recruitment and conference presentations, and franchisees rely on us for local area marketing plans, digital campaigns, sponsorships and events.

The same system now drives growth for enterprises, consumer brands and service businesses that live on leads. Different specimens, same method.

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