WHO WE ARE

Proudly providing franchise businesses of all sizes with the marketing support they deserve.
About The Lab

BUILT TO SUPPORT FRANCHISE BUSINESSES

Founded in 2017, The Marketing Lab has grown from supporting one national franchise brand to now supporting over 25, as well as hundreds of franchisees globally. This growth has come almost entirely off the back of referrals from our clients – a testament to the value we provide every day to the businesses we serve. 

We cut our teeth finding ways to deliver value-driven marketing to franchisees. This means our systems, tools and processes have been built from the ground up to enable us to deliver marketing to entire franchise networks, at scale.

Today, our franchise clients trust us with a range of projects, from developing creative concepts and launching new franchise brands, to franchise recruitment and conference presentations. And our franchisee clients rely on us for things like their local area marketing plans, digital campaigns, community sponsorships and events.   

25+

Franchise brands working with us

250+

Franchisees supported every month

$1.1m+

Digital ad spend under management

4000+

Marketing plans created

500+

Local Opportunity Plans produced

25+

Franchise brands work with us

250+

Franchisees supported every month

750+

$1.1m+ Digital ad spend under management

4000+

4000+ marketing plans created

500+

Local Opportunity plans produced

OUR PEOPLE

We are a team that strives for creativity and innovation, who can think outside the box even within the framework of an established brand. We genuinely love supporting franchisors and franchisees and seeing franchise networks grow and thrive.
Kelli - B&W

Kelli Ponting

Owner

Katherine-BW

Katherine Bishop

Agency Lead

Sam - B&W

Sam Neilson

Finance & Ops

Bridgette - B&W

Bridgette Campbell

Strategy

Amanda - B&W

Amanda Douglas

Marketing

Lauren-K-BW-300x300

Lauren King

Marketing

Diva-Gattani-BW-300x300webp

Diva Gattani

Marketing

Michelle-Ramage-BW-300x300

Michelle Ramage

Marketing

Chloe-BW

Chloe Heinrich

Marketing

Sophie-BW

Sophie Lang

Marketing

Lani - B&W

Lani Machado

Web

Karl - B&W

Karl Tapangan

Web

Jaymis - B&W

Jaymis Horsey

Creative

Jennie - B&W

Jennie Chung

Creative

Vi - B&W

Vi Trang

Digital

Meg - B&W

Meg Gillan

Content

Rosie - B&W

Rosie Odsey

Process & Ops

Lester - B&W

Lester Mina

Business Support

OUR VALUES

Good enough is not good enough

Good enough is not good enough

We strive for excellence because our reputation and that of our clients relies on it. We embrace learning, self-improvement and business best practice to achieve this.
It’s easy to add value if you actually give a sh t

It’s easy to add value if you actually give a sh*t

We care about the outcome. We understand the impact of the work we do and believe our clients deserve great marketing and a great client experience.
If we aren’t innovating, we’re dead

If we aren’t innovating, we’re dead

We embrace innovation and change. We actively seek out new and creative ways of doing things that meet our clients’ needs and push our business forward.
We own the outcome

We own the outcome

We are accountable for our actions and the commitments our business makes to our clients. We step up, do what we promise, ask questions and see mistakes as opportunities to learn.
It’s not the what, it’s the why

It’s not the what, it’s the why

We think, we don’t just do. It is our ability to think critically and foresee opportunities and challenges that allows us to deliver what our clients and our business needs to be successful.
We move fast

We move fast

Our business is built on efficiency. We operate with a sense of urgency and we are agile. We create and seize the opportunities that present themselves.
We’re commercially minded

We’re commercially minded

Everything we do is underpinned by good business sense. We ensure the work we do and how we do it, adds value and drives profitability, for us and our clients.
We’ve got each others backs

We’ve got each others backs

We trust ourselves and each other to make decisions to the best of our ability. We share our knowledge, celebrate our successes and work together to overcome challenges.
We love what we do

We love what we do

We work hard and we have fun doing it. Our work energises and motivates us and we are here because we want to be. We choose to be positive, laugh lots and don’t take ourselves too seriously.

WANT TO BE PART OF OUR TEAM?

Learn more about careers at The Marketing Lab.

CONTACT US