- Home
- Consumer Brands
Make it the one they reach for.
More people choosing you, in the aisle and in your online store. Shelves are crowded and feeds are worse, so we build the ideas, creative and media that make people stop, remember and buy, then test what works so the next campaign sells more.
Free · 30-minute chat · You keep the plan
$486kMonthly revenue, up from $30k
Life of Coco
Observed with
Sound familiar?
- Symptom 01
Ads that look like everyone else’s
Safe creative gets scrolled past. Attention is the first conversion and most brands never earn it.
- Symptom 02
Launches that fizzle
Big opening, quiet week two. Momentum needs a plan that outlasts the ribbon cutting.
- Symptom 03
E-commerce traffic that doesn’t buy
Visitors arrive and leave. The problem is usually the page, not the people.
Hypothesis
Creative is the variable most brands ignore.
Media buying is increasingly automated; the idea isn’t. We treat creative as the performance lever it is: generate distinct concepts, put real budget behind them, keep the winners and retire the rest.
LabOS, for consumer brands
Every campaign teaches the next one
Each month we test a few ideas against each other and call a verdict on each one: worked, didn’t, or too early to say.
What works gets more budget. What doesn’t gets stopped. And the lesson is kept, so you don’t pay to learn it twice.
How LabOS works →- WorkedCustomer-filmed unboxing ads1+38% add-to-cart over 4 weeks
- Didn’t work20%-off headlineMore sales, less profit. Stopped
- Too earlyGift-buyer audience2Waiting on the Christmas peak
Kept for next time Real customers sell it better than we do.3
- We only call it when the numbers can carry the verdict.
- “Too early” is an honest answer.
- The lesson goes into next month’s plan.
What you get
- Result 01
Ideas with voltage
Concepts from our iQ ideation process, built to stop the scroll and travel across every channel.
- Result 02
Launches that land
Master launch plans localised for every store or market, from opening day to the weeks after.
- Result 03
Conversion you can measure
Landing pages, offers and creative tested against revenue, not likes.
In the lab for consumer brands
- Creative ideation (iQ)
- Campaign creative and content
- E-commerce marketing
- Paid social and search
- Store and product launches
- Conversion rate optimisation
- Activations and events
- Social media management
Proof
“Partnering with The Marketing Lab has made a real difference to our brand and business. From day one, they hit the ground running, seamlessly becoming an extended arm of our marketing team. Their ability to handle the challenges and diversity within our franchise network has been valuable, especially in the rapid execution of local area marketing campaigns.”
Sand-free beach towels, from $30k to $486k a month.
$486kMonthly revenue, up from $30k
A launch formula that puts new stores in the network’s top 30%.
970k+Impressions per launch
Fieldwork · real work for real clients
Questions
Q1 How does LabOS help consumer brands?
Every campaign teaches the next one. Each month we test a few ideas against each other and call a verdict on each one: worked, didn’t, or too early to say. What works gets more budget. What doesn’t gets stopped. And the lesson is kept, so you don’t pay to learn it twice.
Q2 What consumer brands do you work with?
Food, retail, health, fitness and lifestyle brands, from multi-store chains to single-brand businesses and e-commerce stores.
Q3 Do you work with e-commerce brands?
Yes. For online stores we count sales, not clicks, and test the ads, landing pages and offers against revenue. Life of Coco is one: sand-free beach towels, taken from $30k to $486k a month.
Q4 Do you handle creative and media together?
Yes. Creative and media are planned as one system, so we can test ideas properly and move budget to what works.
Q5 Can you help launch a new store or product?
Yes. We build master launch plans and execute them locally, including opening events, paid social and local area marketing.
§ 07 · Get started
Tell us what’s not working.
We’ll tell you what we’d do.
Show us the shelf you’re fighting for. We’ll work out how to win it.
Get started →