The specimen
Nuflow is a pipe relining company with 40+ franchisees across Australia and genuinely exceptional technology.
The problem
Nobody knew the brand, and most people didn’t know pipe relining existed. Nuflow needed awareness and education in the same breath.
The experiment
Our iQ creative ideation process produced ‘Mr Proud’: a character built on one of Nuflow’s key target personas.
The campaign used storytelling and humour to make people remember the brand and understand the product, through the line from TV to digital.
- iQ creative ideation
- Character and campaign concept
- TV and digital production
- Paid media
Results
Over six months the campaign attracted 35,000+ new users with a 71% engagement rate and 25,000 engaged sessions, and generated 650+ franchise enquiries, 250+ customer enquiries and 1,500+ clicks to call.
“The Marketing Lab is the approved marketing agency for Nuflow. I work with them for my Google Ads and Facebook advertising, and have always found them to be helpful and willing to explain things when I’ve needed. I’ve been happy with the results of my campaigns, and would recommend them to other franchisees who are looking for marketing help.”
